Legal and Privacy
We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us in the event you have a complaint.
This policy applies to:
(i) All those who visit our website, or who have had face to face contact with one of our employees;
To that extent relevant to those individuals and except where the policy indicates otherwise.
1. WHO WE ARE
ACE Supplies UK Ltd collect, use and are responsible for, certain personal information about you ("personal data"). We are a data controller under data protection law which includes the Data Protection Act 1998 and the General Data Protection Regulation 2016 as appropriate.
2.ACE SUPPLIES UK LTD RESPECTS YOUR PRIVACY
The protection of your privacy in the processing of your personal data is an important concern, which we pay special attention to during our business operations. We use ("process") your personal data collected during your visit to our website and when you provide your personal data to us in other ways, in a confidential manner and solely in accordance with the law including the General Data Protection Regulation ("GDPR").
3.THE PERSONAL DATA WE COLLECT AND USE
Information collected by us
If you are a customer
We may collect your personal data when you provide it to us through our website or when you purchase products or make enquiries about our products and services, register to use our website or open an account with us. We may collect this information directly through the website or if you provide your details over the telephone by post or email.
We may collect your name, billing address, delivery address details, your email address, date of birth, gender, contact telephone number and details of any comments or feedback which you or a third party provides to us.
We may also require your credit card details. We will use this information to supply you with products and services and to help us prevent fraud. We process credit card payments through WORLDPAY's mercantile services.
We may also collect and process records of any correspondence and communications with us and a record of transaction history and details of transactions conducted on our site is kept by us together with details of the fulfillment of any order.
We may also obtain your personal data through third parties. We may have access to any personal information provided to such vendors, service providers and third party e-commerce services.
We may monitor, record, store and use any telephone, email or other communication you provide in order to check any instructions given to us, for training purposes, for crime prevention and to improve the quality of our customer service.
What other information do we collect?
As you move around our site, subject to appropriate consents being obtained, we may collect information about your visit, such as which pages you visit, how often you visit and what links you click on.
This may include technical information such as Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, operating system and platform and information about your visit such as the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number. To improve the services we provide, we also use Google Analytics to provide data for the above mentioned activity as well as general site performance and usage statistics.
4.HOW DO WE USE YOUR PERSONAL INFORMATION?
Information you give to us.
We will use this information:
" to carry out our obligations arising from any agreements entered into between you and us and to provide you with the information, products and services that you request from us;
" to carry out appropriate and necessary investigations and discharge our legal and regulatory obligations and duties, including to comply with anti-fraud and anti-money laundering requirements;
" to provide you with marketing information about other services or products we offer that are similar to those that you have already purchased, or services or products you have consented to receiving on the site or; to notify you about changes to our services and/or products;
" To ensure that content from the site is presented in the most effective manner for you and for your computer.
We may use the personal data we collect about you on an anonymised basis to create statistics and anonymised information which we then share with third parties including ad networks, search engines and analytics providers.
Please note we will not use any financial or credit card information for any purpose other than to discharge our legal / regulatory duties and to process payments paid by you for our products and services or due to you by agreement (e.g. refunds).
Information we collect about you.
We may use this information:
" to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
" to carry out appropriate and necessary investigations and discharge our legal and regulatory obligations and duties, including to comply with anti-fraud and anti-money laundering requirements, and (where applicable) to safeguard our staff and other customers / users in respect of unlawful, disruptive or objectionable behaviour on our premises or on our website;
" to improve our website to ensure that content is presented in the most effective manner for you and for your computer;
" to enhance our website experience to ensure you receive a personalised and continuously improving customer service;
" to allow you to participate in interactive features of our website, when you choose to do so;
" as part of our efforts to keep our website safe and secure;
" to measure, understand or monitor the effectiveness of advertising, promotions, marketing material and content and any joint initiatives with our affiliates, suppliers, partners, subcontractors and other selected third parties;
" build a profile of you, your preferences and your habits;
" to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you where permitted; and/or
" To make suggestions and recommendations to you and other users of our site or services about goods or services that may interest you or them.
Information we receive from other sources.
We may combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).
5.USING YOUR INFORMATION IN ACCORDANCE WITH DATA PROTECTION LAWS
"Compliance with legal obligations: As an entity established under the laws of England and Wales, ACE Supplies UK Ltd is obliged to comply with UK laws and guidance provided by UK regulatory bodies.
"Necessary for the entry into / performance of a contract: When you enter into a transaction with us, a contract between you and us will have been entered into. In order for us to fulfill our obligations under such contract (e.g. to allow you to purchase goods from us), we will need to collect and process your personal data. Failure to provide the requisite personal information on sign-up and financial information on entering into the transaction or objecting to this type of processing / exercising your deletion rights will unfortunately mean we cannot provide our goods / services to you.
"Consent: We may send you marketing messages by email, text message or telephone about us and our products and offers where you have not unsubscribed and where you have purchased products or other services from us. We may also send you information by post on the products and services which we provide which we believe may be of interest to you. We provide easy ways to stop our marketing, and you can opt out at any time by updating your preferences on our Opt-in page (link) or selecting the 'unsubscribe' (link) on any email we send you
If you are not a customer of ours but you have provided us with consent to use your details for marketing purposes, then we may also contact you about our products and services.
If you have confirmed that you would like to hear from us about other products and services we may produce then we will use your details to contact you with marketing information about such products and services.
In each of the situations above, you have the right to withdraw your consent at any time and can object to processing of this nature. Where you consent to us sending you marketing information, we will treat this as lasting for 12 months unless we tell you otherwise at the time.
6.HOW LONG WE KEEP YOUR INFORMATION FOR
When your data is no longer required for the purposes listed above, we will delete it within the periods set out below:
Marketing consents will be refreshed/deleted after 24 months (60 Months for Commercial & Industrial projects) or can be withdrawn at any time (see Clause 5);
Marketing emails and other communications where possible will typically be deleted after 24 months
Any other information will typically be deleted within 6 years from the data of our last positive interaction with you. This data is archived where customers are inactive for a period of 12 months. In some circumstances, some of your data will be deleted in much shorter timescales, where possible (e.g. copies of marketing emails and other communications). We keep your personal information for 6 years, to enable us to retain the information we may require for legal and regulatory purposes.
We want to keep you informed about all our products, promotions and news, and where you have indicated you are happy to receive marketing by email, SMS or phone we will keep in touch with the latest news. We may also send you relevant information on products and services which we think may be of interest to you - you can easily opt out of this at any time by contacting as indicated below.
If you are an existing customer, we will contact you by e-mail, SMS, post or phone with information about products and services similar to those which you have already purchased from us.
If you prefer not to continue to receive promotional or marketing information from us please use the unsubscribe function in the information we send you or alternatively write to our Data Security Officer using the contact details provided below.
We will disclose your personal information to third parties:
"To protect the rights, property or safety of us, our staff, our customers, or others. For the purposes of staff and customer safety, crime prevention, fraud protection and credit risk reduction; and
"In assessing your request for goods or services, we may use your personal data for the purposes of the prevention and detection of fraud.
9.WHERE WE STORE YOUR PERSONAL DATA
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.
10.PROTECTING YOUR INFORMATION
Our site uses up-to-date industry procedures to protect your personal information. We also protect the security of your data during transmission using Secure Sockets Layer (SSL) encryption software. We may vary this in the future if we feel you will benefit from greater security whilst using our site.
We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you via our site. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
11.THIRD PARTY SERVICES
ACE Supplies UK Ltd website may contain links to third-party websites operated by providers that are not associated with us. After you click the link, we no longer have any influence over the collection, storage, or processing of any personal data transmitted by clicking the link (such as IP address or URL of the page that contains the link), as the behaviour of third parties is, by nature, beyond our control.
Please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You have a number of rights under data protection law in relation to the way we process your personal data, although these are not absolute and, in some instances, we may be unable to accept your request, in which case we will respond to you to explain why. These are set out below. You may contact us using the details on our site (or by contacting us directly - details below) to exercise any of these rights and we will respond to any request received from you within one month from the date of the request.
NUMBER DESCRIPTION OF RIGHT
Right 1 A right to access personal data held by us about you.
Right 2 A right to require us to rectify any inaccurate personal data held by us about you.
Right 3 A right to require us to erase personal data held by us about you. This right will only apply where (for example): we no longer need to use the personal data to achieve the purpose we collected it for; or where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data (in line with Right 6 below).
Right 4 In certain circumstances, a right to restrict our processing of personal data held by us about you. This right will only apply where (for example): you dispute the accuracy of the personal data held by us; or where you would have the right to require us to erase the personal data but would prefer that our processing is restricted instead; or where we no longer need to use the personal data to achieve the purpose we collected it for, but we require the data for the purposes of dealing with legal claims.
Right 5 In certain circumstances, a right to receive personal data, which you have provided to us, in a structured, commonly used and machine readable format. This right will only apply where the processing is based on consent or a contract (see above) and the processing is carried out by automated means. You also have the right to require us to transfer this personal data to another organisation, at your request.
Right 6 A right to object to our processing of personal data held by us about you where the processing of such data is necessary for the purposes of our legitimate interests, unless we are able to demonstrate, on balance, legitimate grounds for continuing to process personal data which override your rights or which are for the establishment, exercise or defence of legal claims.
Right 7 A right for you not to be subject to a decision based solely on an automated process, including profiling, which produces legal effects concerning you or similarly significantly affect you.
Right 8 A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services or products).
13.UPDATING YOUR INFORMATION
If you believe your details are incorrect you can amend your details by contacting us at the address provided below.
This policy was last reviewed and updated: May 2018
Data Protection Officer, ACE Supplies UK Ltd, Unit C1 (b) Stafford Park 4, Telford, Shropshire, TF3 3BA. Please address any questions, comments and requests regarding our data processing practices to us in this way in the first instance. Please remember to include your name, address and postcode along with any correspondence reference you may have. If you have any concerns regarding our processing of your personal data, or are not satisfied with our handling of any request by you in relation to your rights, you also have the right to make a complaint to the Information Commissioner's Office. Their address is: First Contact Team, Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF